CH.05
The marketing an agency would run, without the agency
Agencies split your work across an account manager, a designer, a copywriter, and a media buyer, then charge you for the coordination between them. I do the same work without the layer in between, which means fewer meetings and a shorter line between a decision and it being live.
What you get out of it.
- 01Accounts posted to consistently instead of in bursts
- 02Copy and creative that sound like your business
- 03Campaigns reported against revenue, not vanity metrics
- 04One team accountable, the same specialists on your work every time, not a rotating account team
What the build includes.
Businesses that need a marketing function but not a marketing department.
Brand and identity
The visual and verbal basics: how you look, how you sound, and staying consistent across channels.
Content and posting
Content planned, produced, and actually published on a schedule you can rely on.
Day-to-day management
The account run properly, including replies and comments, not just scheduled posts into a void.
Reporting that means something
Dashboards tied to leads and revenue, wired into your stack rather than assembled by hand each month.
Who's on this channel.
Real specialists, not one person covering every discipline.
Brand, Content & Social: questions
Yes, and that is the main reason to work with Patchbay rather than a traditional agency. When a campaign needs a landing page, a chatbot to qualify the traffic, and automation to route the leads, that is one team building all three instead of an agency subcontracting two of them out to other companies.
Social management is usually a monthly retainer, project work is quoted per project. Scope drives it, so the number comes after we talk about what you actually need run.
Yes, and I would usually recommend it. Doing one channel properly beats spreading thin across four.
Tell me what it needs to do.
Describe the job and you get a specific quote and a real timeline, not a brochure.
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