20 QUESTIONS
Brand, content and social, answered.
What day to day social management actually covers, who makes the content, and what the reporting looks like. Including what is realistic to expect in the first few months.
All 20 questions
The visual and verbal basics: how your business looks, how it sounds in writing, and staying consistent across every channel instead of drifting between styles.
Yes. Content is planned and produced with a reason behind it, then actually published on a schedule you can rely on, rather than posts appearing at random with no plan connecting them.
Day-to-day management includes replies and comments, not just scheduling posts into a void and hoping someone checks in later.
Usually a monthly retainer, since it is ongoing work. The exact number comes after we talk about which channels and how much output you actually need run.
Yes, and it is usually the better move. Doing one channel properly beats spreading thin across four platforms with no real depth on any of them.
Yes, copy is part of the marketing service, written to sound like your business rather than a generic template reused across clients.
Instead of just reporting likes and follower counts, campaigns are tracked against what actually matters to the business, like leads generated or attributable revenue, wired into your stack rather than assembled by hand from screenshots each month.
Yes, visual design for social content is part of the content and posting service, kept consistent with your broader brand identity.
Campaign operations, attribution, and reporting for paid work is part of the broader growth and marketing service, wired into your stack rather than living in a disconnected spreadsheet.
A schedule is agreed as part of the retainer, so posting happens consistently rather than in bursts followed by long silences, which is one of the most common failures of self-managed social accounts.
Yes, depending on scope. The specific platforms and output level are agreed upfront so the retainer matches what you actually need managed.
Yes, and that is a core part of the pitch: a campaign that needs a landing page, a chatbot to qualify traffic, and automation to route leads is one team building all three, instead of an agency subcontracting two of them out to other companies.
Content production covers what the channel and strategy call for, which can include video depending on scope. This is discussed and scoped as part of the content plan.
Against real business outcomes, like leads or attributable revenue, reported in a dashboard tied to your actual stack rather than just presenting engagement numbers with no connection to results.
Yes, an approval step before publishing is standard, so content goes out with your sign-off rather than surprising you after it is already live.
That is fine. Existing brand guidelines are used as the foundation for content and posting rather than being redone from scratch.
Yes, brand and identity work can be scoped as a standalone project separate from an ongoing social retainer.
A traditional agency splits your work across an account manager, a separate design agency, and often a subcontracted developer, then charges for the coordination between them. This is the same range of work done by one accountable team, which means fewer handoffs and a shorter line between a decision and it going live.
Yes, launch campaigns pulling together brand, content, a landing page, and any needed automation are exactly the kind of work that benefits from one team handling the whole thing rather than several vendors.
Retainers can be paused or adjusted; the specifics depend on the agreement in place. Tell me what changed and we work out a fair arrangement rather than locking you into something that no longer fits.